2024
Last updated:
Our Recommended Top 13
We did the research for you!
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Our goal is to connect people with the best local professionals. We scored Oakland Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.
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13Top Picks
Learn about our selection process.
Providers
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Featured Provider
(14)Why choose this provider?
DBWebs enhances the online visibility of businesses in Oakland. The Google and Bing ad partner manages pay-per-click campaigns on search engines and social media. It complements its paid search advertising with email automation, full SEO, content creation, WeChat marketing, and Little Red Book promotion. Since its operations, the Moz-certified business has been implementing marketing strategies for over 300 clients, including real estate agents, biotech companies, dental clinics, and e-commerce stores. The San Francisco-based company also provides web design, development, and hosting.
Why choose this provider?
Proleadsoft offers digital marketing solutions to business owners in San Francisco. Its team of advertising specialists helps clients with building campaigns, including pay-per-click (PPC) ads, to help boost the traffic being directed to their websites or chosen landing pages. They also provide assistance for web design and development, data reporting, search engine optimization (SEO), and app development. Proleadsoft was founded in San Francisco in 2012. It has since worked with clients from a wide range of industries, from food and beverage to healthcare.
Expertise.com Rating
Review Sources
- 5.0 (9)
Why choose this provider?
NuClients.net is a digital marketing firm that caters to businesses in Oakland. Its team of experts creates targeted PPC ads to drive website traffic and convert leads into buyers. It also monitors ad performance to optimize expenses for improved ROI. Additionally, the agency uses SEO and Facebook advertising to reach out to larger portions of the market and maintain organic growth for brands. The company has been commended for its team's ability to provide personalized services.
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MLJ Solutions responds to the digital marketing needs of clients in Oakland. Its team offers PPC services and runs paid ad campaigns using the Google, Instagram, and Facebook platforms. The company also places commercials on YouTube and sends out promotional emails and text messages. In addition, it provides digital billboard and streamed television advertisem*nt creation solutions. It works with clients in the tourism, medical, e-commerce, and real estate sectors. MLJ Solutions has collaborated with Charles Medical Group and Ghost Town Tours.
Expertise.com Rating
Review Sources
- 5.0 (1)
Why choose this provider?
Neko Media is a web design company that caters to professionals and business owners in Oakland. It offers pay-per-click management services to improve a brand's search ranking on Google, Yahoo, and Bing. It targets a specific audience backed by research, serving clients in the restaurant, legal, music, medical, and home improvement industries. It also provides web design, hosting, and development services that cover custom programming, e-commerce solutions, search engine positioning, and custom booking systems. Neko Media has been in business since 1999.
Expertise.com Rating
Review Sources
- 5.0 (3)
Why choose this provider?
Zavient serves the digital marketing needs of businesses and organizations in the Oakland metro and nearby locations. Its team strives to deliver a systematic and analytical approach to providing pay-per-click solutions. The company produces different types of ad campaigns for various platforms to help service providers increase brand awareness, generate more leads, and reach their target audiences. It also offers competitor and ROI analysis services. Zavient partners with Microsoft, Amazon, Google, Optimizely, and Hot Jar.
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Precision 1 Marketing caters to individuals and businesses in the Oakland metro. The agency conducts PPC campaigns to help clients build traffic to their websites and target ideal audiences. It focuses on Google PPC and leverages it to generate leads from those who are actively searching for services and are more likely to become patients or clients. In addition, the company provides Facebook advertising, organic search engine optimization, web audit, and website design services. Precision 1 Marketing offers to produce leads within 24 hours.
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AgencyAxis is an Adwords-certified partner offering pay-per-click services to B2Bs in Oakland. Its managers utilize keyword tools and research industry terms in creating ad copies and optimizing landing pages. They also adjust campaigns and follow bidding timing based on data analysis to increase conversions. AgencyAxis focuses on strategy, branding, creative direction, and account service for mobile, web, social media, and email platforms. Legacyshare, Sun Microsystems, Penton Technologies, Cintas, and Teradata are some of its clients.
Why choose this provider?
Splash Media provides pay-per-click services to proprietors in Oakland. The firm handles paid advertising campaigns, and its process includes the initial audits and strategy-building followed by web page and competitor analyses to inform future decisions and respond to market trends and expectations. It also promotes services and goods on social media networks and uses SEO practices to increase visibility. Splash Media has been featured on mainstream media outlets, such as Fox, NBC, CBS, and Bloomberg.
Expertise.com Rating
Review Sources
- 5.0 (1)
Why choose this provider?
Neoscape is a creative and digital marketing agency for Oakland businesses. Its digital solutions include a pay-per-click advertising model designed to utilize search engine data to target potential customers and optimize plans for cost-efficient online ads. The agency also provides other marketing solutions such as SEO, social media, and email to support overall strategies. Neoscape has been in the industry since 1995, working with clients such as The Republic and Hudson Yards, and has locations in Boston, New York, San Francisco, Charlotte, and Chicago.
Why choose this provider?
B Line Marketing has been serving clients in the Oakland metro since 2004. It offers pay-per-click advertising services and implements campaigns on Google Ads, Yahoo Sponsored Search, Microsoft Live Search, and Facebook. Its PPC services include keyword generation and bid management, writing ad creative, testing ad copy, landing page optimization, conversion tracking and set-up, and local targeting. The company has served more than 80 clients in different industries ranging from Fortune 50 to small local businesses.
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Bolt Dental Marketing is a Dublin-based agency that serves clients throughout the Oakland area. It offers pay-per-click advertising services and creates campaigns tailored to dentists and their practices. The agency sends comprehensive reports to help clients understand their campaign's performance. It also designs websites that work on desktop and mobile devices. Other solutions include search engine optimization and e-mail marketing. It has handled projects for a range of clinics, from Beautiful Smiles of La Jolla to 24th Street Dental Biltmore.
Why choose this provider?
USA Local Media is a digital marketing and branding agency that works with small businesses and large corporations in Oakland and nearby areas. It sets up and manages pay-per-click campaigns that allow clients' websites to have first-page placement on Google. The agency also offers SEO, custom web design, and social media management services. Its team specializes in Craigslist ads focusing on HVAC and plumbing contractors. USA Local Media consultants have over 15 years of advertising industry experience.
Compare our Top Pay-Per-Click (PPC) Agencies
| Name | Expertise Rating | Address | Promotions | Learn more |
|---|---|---|---|---|
| DBWebs | 156 2nd Street, San Francisco, CA94105 | View More | ||
| Proleadsoft | 4686 18th Street, San Francisco, CA94114 | View More | ||
| NuClients.net | 1670 Market #65, San Francisco, CA94102 | View More | ||
| MLJ Solutions | 4839 Merganser Ct, Pleasanton, CA94566 | View More | ||
| Neko Media | 41 Woodhaven Ln, Walnut Creek, CA94595 | View More | ||
| Zavient | 337 Fulton St, San Francisco, CA94102 | View More | ||
| Precision 1 Marketing | 521 Justin Morgan Dr,, Alamo, CA94507 | View More | ||
| AgencyAxis | 4900 Hopyard Rd, Pleasanton, CA94588 | View More | ||
| Splash Media | 8017 Fontaine St, Oakland, CA94605 | View More | ||
| Neoscape | 1719 63rd Street, Berkeley, CA94703 | View More | ||
| B Line Marketing | 614 Grand Avenue Suite 206, Oakland, CA94610 | View More | ||
| Bolt Dental Marketing | 4101 Dublin Blvd, #F544, Dublin, CA94568 | View More | ||
| USA Local Media | 785 / E2 Oak Grove Rd. #113, Concord, CA94518 | View More |
FAQs
What is PPC in marketing?
PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.
What is a PPC agency?
A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.
Some common services provided by PPC agencies include:
- Keyword research to ensure ads are properly targeted
- Creation of PPC ad copy
- Creation of ad bidding rule sets
- Monitoring of ad campaigns
- Tweaking bidding and other parameters to maximize results
How much do PPC agencies charge?
The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:
- Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
- Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
- Management fee plus a percentage of ad spend: A good option for larger clients with many administrative requirements.
What is a PPC marketing campaign?
A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.
Is PPC paid search?
Yes, PPC can be a form of paid search, which means that a company is paying to show up for relevant searches. For example, a new HVAC business that doesn't want to wait six months for SEO to pick up might pay for PPC search ads, so it starts showing up when people look for HVAC service providers in the area.
Is AdWords the same as PPC?
No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.
When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.
What does CPC mean?
CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.
How much is Google pay per click?
The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.
Does Google AdWords help organic search?
Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.
Why use PPC marketing?
PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:
- Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
- Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
- Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
- Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.
Find top Pay-Per-Click (PPC) Agencies nearby
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